Tim Cook enthuses on AR and VR in GQ profile

Malcolm Owen


Tim Cook

Apple's CEO Tim Cook is highly enthusiastic about AR and VR, a new profile reveals, a far cry from calling the technology a "flop" in his previous comments.

Cook has often been the subject of interviews from a wide variety of publications. As the cover star of GQ's Global Creativity Awards 2023 issue, he discusses how he works and his legacy at Apple, but also revealing more about himself.

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