Tile is selling its Bluetooth tracking business to Life360 for $205 million

Apple, Tile, and Samsung all offer smart Bluetooth trackers.

Photo by Allison Johnson / The Verge

Tile popularized marking items and tracking them from your phone with its small Bluetooth tags, but suddenly faces more competition from giants like Apple, Amazon, Google, and Samsung. The company that started out of an incubator and crowdfunding campaign has announced it will be acquired by Life360, which calls itself a “leading family safety platform.” The deal is valued at $205 million and is expected to close in the first quarter of 2022.

Subscribers to Tile and Life360 services can expect some new benefits in their packages

Tile has developed its product line over the years with a variety of different trackers and partnerships with other companies to use its technology. It also has a subscription service, Tile Premium, with extra...