Snapchat's new AR lenses let you try on and buy Halloween costumes

Mariella Moon


Snapchat's new AR lenses let you try on and buy Halloween costumes

Snapchat has launched a set of new lenses that you can use to find Halloween costumes for parties and events you're attending this month. These new AR lenses will give you a way to virtually try on costumes from some of the shows and movies in recent history that had helped define pop culture as we know it. And yes, you can purchase them from within the app. The selection includes characters and costumes from Harry Potter, Squid Game, Stranger Things, Hocus Pocus, Transformers, Power Rangers and other titles.

Snap says it conducted a study with consulting firm Ipsos and found that shopping has become the number one reason why people use augmented reality. Indeed, more and more retailers and companies have started offering augmented reality tools that you can use to try on the goods they're selling. Snap itself has been expanding its AR try-on features for a while now and launched the ability for brands to connect their catalogs to their AR Lens experiences on the app back in August. In its announcement, it says it's creating more tools centered around augmented reality shopping.

If you want to shop for Halloween costumes on Snapchat, you only need to take full-body features. Snapchat's computer vision tech will overlay the product image onto your body in the photo, and you can take a Snap and share with friends if you want. You can find the Halloween try-on Lenses in Disguise Costumes' account. Simply search for that username in the app or search for specific show or movie titles in Snapchat's Lens Explorer.

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