Just a couple of short weeks before its next Unpacked event, Samsung has revealed that it shipped "almost 10 million foldable smartphones" worldwide. In a post on the Samsung Newsroom, the company's chief of Mobile Experience (MX) Business, Dr. TM Roh, said that's a 300 percent increase from 2020 and that he expects what he calls "fast-paced growth" to continue. Most of its foldable customers, 70 percent of them apparently, went for the clamshell-like Flip. That's not surprising in the least: Samsung previously admitted that the Flip 3motivated more people to switch brands than its flagships did.
The 10 million units Roh claims Samsung shipped last year is considerably larger than the shipment numbers IDC previously published, though. In a report by the International Data Corporation in February, it said it "witnessed worldwide shipments of foldable phones, inclusive of both flip and fold form factors, reach a total of 7.1 million units in 2021." Whichever figure is true, Samsung's MX division posted an increase in revenue last year, mostly due to the strong sales of its foldables and its latest Galaxy S devices.
In addition to giving an update on how Samsung's devices are doing, Roh has also confirmed that the company is introducing its next Flip and Fold models at its next Unpacked event. He also said Samsung made advancements to enhance users' experiences with the upcoming devices:
"I am excited to see people to discover new ways to do more of the things they love with the new foldable.... At our upcoming Unpacked on August 10th, you’ll see that the impact of our innovation is not only about what technology can do. It’s about what you can do. We’ve once again taken our inspiration from the most important source — Galaxy users — to push the limits of what’s possible. I can’t wait to show you the potential of our new Samsung Galaxy foldables as the ultimate tool for both productivity and self-expression."
Samsung's upcoming Unpacked event will take place on August 10th at 9AM ET. Join us at our YouTube channel to tune into our coverage, which begins at around 8:40AM.Continue Reading