Netflix is partnering with Microsoft for its new ad-supported tier

Emma Roth

The Verge


Netflix is partnering with Microsoft for its new ad-supported tier

Netflix is partnering with Microsoft for its upcoming ad-supported streaming tier, the company announced Wednesday. The streaming service says Microsoft will become its “global advertising technology and sales partner” upon rolling out the cheaper option.

“It’s very early days and we have much to work through,” Netflix COO Greg Peters writes in the post. “But our long term goal is clear. More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life.”

We’re thrilled Netflix has selected Microsoft as its advertising technology and sales partner. We want publishers to have more long-term viable ad monetization platforms, so more...

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