Moment’s new video-coloring app Grain will let you take handcrafted presets to other apps

Image: Moment

Moment is launching another video-focused app for iPhone and iPad Tuesday that lets you edit and color footage as well as create video presets or “looks” for use on social media or Moment’s other video app, Rtro.

The app is called Grain, and based on my experience with it in beta form, it seems to offer a lot of video settings to get lost in. Grain breaks its editing options into three categories: color, effects, and overlays. Color has a variety of preset filters to start with, like LoFi, 35mm, or Blockbuster, which you can then further customize with adjustments to color temperature, brightness, or saturation.

Effects and overlay presets work similarly. You can add film grain, light bleeds, blurs, VHS effects, faux film stocks and...