Meta Aims to Be The ‘Android’ of the AR/VR Industry, Hoping The Vision Pro Will “Reinvogorate” Its Efforts in Metaverse

Ali Salman


Apple Vision Pro

Apple is set to launch the Vision Pro headset on February 2, as pre-orders began earlier this month. Based on pre-orders, Apple sold more headsets than originally anticipated, and expectations keep increasing as the launch nears. Meta has been operating in the AR/VR field with its Quest lineup for a while and sees the Vision Pro as a potential competitor. However, Meta is hopeful that the Vision Pro will "reinvigorate" its efforts in the metaverse, aiming to be the 'Android' of the AR/VR world. Meta believes the Vision Pro will "validate" its existing business and draw more consumers While we...

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