Huawei’s latest watch is a jab at the Apple Watch Ultra

Victoria Song

The Verge


You don’t need to be Sherlock Holmes to figure out where Huawei got the inspiration for its newly announced Watch Ultimate. It’s clearly Huawei’s not-so-subtle answer to the Apple Watch Ultra, and now, we know that similarity extends to the price tag, too. Starting tomorrow, the Ultimate will retail in the UK and Europe for €749 / £700 for the “expedition black” colorway and €899 / £800 for the voyage blue version.

If you missed news of the Watch Ultimate, it’s likely because the company currently has no plans to launch the device in the US. (That Huawei ban is still kicking in 2023.) While the company once had a decent foothold in the wearable market, the ban has since limited its reach to US audiences for all but the most dedicated of...

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