Google’s new ad goes full Jony Ive on the Pixel 5A headphone jack
Chris WelchThe Verge
Yesterday marked the release of Google’s $449 Pixel 5A with 5G, and the company has just released a two-minute video that celebrates one of the phone’s very best hardware features. No, it’s not the new IP67 dust and water resistance. It’s not the larger screen or the biggest battery in a Pixel yet.
It’s all about the headphone jack, or “the circle” as this very Jony Ive-esque spot constantly refers to it. Google is truly getting out there with its YouTube advertising, and you’ve probably never seen a video about a headphone jack quite like this. I mean, the ad uses footage of a space station docking to underline the “satisfying feeling of click” you get when plugging headphones into Google’s latest phone.
My favorite part is when it...Continue Reading