Following all its missteps, OnePlus could just spin off Nord into its own brand

OnePlus initially positioned Nord as a fresh new thing, almost like a brand relaunch to bring its efforts back to the midrange and budget smartphone market. While Nord has become more integrated with the core OnePlus brand and its broader strategy soon after the launch of the first Nord phone, there may have been a good reason for these initial efforts. Nord might just be spun off into its own separate sub-brand, much like how Xiaomi handles Poco.