Flagship iPhone prices have jumped 66% since 2009, but Tim Cook says people are happy to pay more for "the best"

Insider notes that when the iPhone 3G and 3GS launched in 2009, the latter model with its maximum storage and no contract cost $699, or $962 when adjusting for inflation. That's a lot less than the top-specced iPhone 14 Pro Max, which, when bought with 1TB of storage, costs $1,600,...