BMW, IBM, Panasonic, and Mercedes are among the latest to abandon in-person events at CES 2022
Richard LawlerThe Verge
Attendees walk through the Las Vegas Convention Center January 10, 2020 on the final day of the 2020 Consumer Electronics Show (CES) | Photo by ROBYN BECK/AFP via Getty Images
BMW has announced it will no longer be showing up in person at CES 2022 — the giant electronics show that’s typically held each January in Las Vegas, attracting well over 100,000 attendees per year from around the world. It’s the latest company to at least partially bail on the show, following announcements from Intel, AMD, GM, Google, T-Mobile, Amazon, Meta, Waymo, and a large number of tech publications, including The Verge, as COVID cases rise in the US.
Reports indicated BMW will show a car with color-changing paint and a “Theater Screen” for in-car cinematic experiences
A statement from BMW says, “Out of an abundance of caution, BMW will move all planned media activities at CES to a fully online program from Germany on January 5.”