Apple reportedly told a TV and movie workers’ union its TV Plus had fewer than 20 million subs

Kim Lyons

The Verge


In this photo illustration the Apple TV+ (Plus) logo is displayed on a smartphone screen.

A union for TV workers says Apple claimed its TV Plus streaming service had fewer than 20 million subscribers as of July 1st | Rafael Henrique/SOPA Images/LightRocket via Getty Images

Apple told the International Alliance of Theatrical Stage Employees (IATSE) that its Apple TV Plus streaming platform had fewer than 20 million subscribers, which allowed it to pay lower rates to IATSE workers than bigger streaming platforms, CNBC reported.

Apple has never publicly released subscriber numbers for its streaming network, which launched in November of 2019. But Apple TV Plus has fewer original shows than larger, more established streaming rivals like Netflix, which said in August it had 209 million subscribers.

“Workers on certain ‘new media’ streaming projects get paid less, even on productions with budgets that rival or exceed those of traditionally released blockbusters,” according to a press release IATSE posted on...

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