Apple reportedly hires away Meta’s AR public relations head

Illustration by Alex Castro / The Verge

Apple has reportedly hired Andrea Schubert, Meta’s communications and public relations lead for its augmented reality (AR) products, according to Bloomberg reporter Mark Gurman in his Power On newsletter. Schubert’s LinkedIn page indicates that she’s been working for Meta for nearly six years.

“Meta, with Oculus, has been the market leader in headsets, so such a hire makes sense as Apple nears its launch”

“Meta, with Oculus, has been the market leader in headsets, so such a hire makes sense as Apple nears its launch,” Gurman explains. On both Black Friday and Cyber Monday this year, Meta’s Oculus Quest 2 was one of the top-selling products. Not to mention that Meta’s Oculus app topped the App Store in the US on Christmas Day, and became...