Apple lead in premium smartphone sales is growing, as overall market shrinks

William Gallagher


New research claims that premium smartphones reached record sales in 2021, and that Apple's iPhone was the top seller in every territory.

Counterpoint Research has previously reported that the iPhone dominated North American smartphone sales, and that Apple sold 7 out of the 10 best-selling smartphones worldwide in 2021. Now further research shows how the iPhone has fared in the rankings of premium phones in each region studied.According to Counterpoint Research, the premium smartphone market - defined as phones costing over $400 - grew 24% YoY in 2021. It's the highest ever growth for premium smartphones, and came as overall the smartphone market grew by 7% in the same period.

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