Apple doesn’t care for the metaverse — and that’s totally fine

The big hot-off-the-presses Apple rumor right now is that the company is not building a metaverse. According to Bloomberg’s Mark Gurman, despite aiming to release a mixed reality headset this year, the Cupertino-based tech giant thinks the idea of craftings its own virtual environment is “off-limits.” “Here’s one word I’d be shocked to hear on stage when Apple announces its headset: metaverse. I’ve been told pretty directly that the idea of a completely virtual world where users can escape to — as they can in Meta Platforms/Facebook’s vision of the future — is off-limits from Apple,” Gurman’s newsletter said. I,…