Apple buys classical music streaming service Primephonic

Chris Welch

The Verge

Illustration by Alex Castro / The Verge

Apple Music is pushing more extensively into classical music. Today, Apple announced that it has acquired Primephonic, a service that specializes in streaming the classical genre, and will incorporate the app’s functionality and playlists into Apple Music. The result will be “a significantly improved classical music experience,” Apple said in a press release. There will also be a standalone Apple Music classical app coming sometime in 2022.

Effective immediately, Primephonic is no longer accepting new customers, and the service as it exists today will shut down on September 7th.

Apple says Primephonic’s playlists and “exclusive audio content” will be first to be integrated into Apple Music. Down the line, it’ll add “the best features...

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