Amazon named as possible Peloton buyer in a suspiciously well-timed rumor

Image: Peloton

Peloton’s no-good-very-bad downfall from its pandemic peak — losing over $20 billion in value since November and becoming a dangerous subplot in prime time TV — has attracted speculation that the connected fitness company is a target to be acquired, but by whom? A Friday evening report from the Wall Street Journal tosses out Amazon as one of the “potential suitors” that may be considering a deal — just as markets closed for the weekend and only a few days before Peloton issues its Q2 2022 earnings report on February 8th. Just the suggestion caused a spike in Peloton’s stock price, sending it up 20–30 percent in after-hours trading.

Peloton’s yo-yoing fortunes over the last two years have been well documented, but combine the...

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