Editors' Picks

The new Apple iPhone 15 Pro and iPhone 15 Pro Max are designed with the latest aerospace-grade titanium, making them lighter and with smaller bezels. These powerful devices feature a 6.1-inch and 6.7-inch Super Retina XDR display with Always-On and ProMotion technologies, respectively, and a new customizable Action button to personalize the user experience. Camera upgrades offer a more advanced 48MP Main Camera with the new 24MP super-high-resolution default, Focus and Depth Control, improved Night mode and Smart HDR, and an all-new 5x Telephoto Camera for iPhone 15 Pro Max users. Powered by A17 Pro–the industry’s first 3-nanometer chip–the iPhone 15 Pro and iPhone 15 Pro Max offer faster performances, a 6-core GPU, and improvements to autocorrect and Personal Voice for iOS 17. The Main Camera allows users to switch between three popular focal lengths—24 mm, 28 mm, and 35 mm—and even choose one as a new default. With its revolutionary titanium design, supercharged USB-C 3 speeds, and next-level gaming experiences, the [Apple iPhone 15 Pro and iPhone 15 Pro Max](https://www.apple.com/iphone-15-pro/) are perfect for professionals ready to take their photography and performance to the next level.

The new Apple iPhone 15 Pro and iPhone 15 Pro Max are designed with the latest aerospace-grade titanium, making them the lightest Pro iPhones ever.

Apple iPhone 15 Pro & Pro Max Boasts a Titanium Design, Action Button, USB-C, A17 Chip and New Cameras

The all-new Apple Watch Series 9 introduces cool new features and improved performance to the world’s bestselling watch, boasting a new S9 SiP, magical double tap gesture, super bright display, faster on-device Siri, Precision Finding for iPhone, watchOS 10, and more. Unleash the power of the cutting-edge custom Apple silicon in the all-new S9 SiP and its brand-new features, including the double tap gesture that lets you streamline tasks and access health data quickly and privately. Brighten up your day with the 2000 nits maximum brightness of the Apple Watch Series 9 display, perfect for reading text in bright sunlight. Enjoy the convenience of on-device Siri—up to 25% more accurate than Series 8—plus find your misplaced iPhone easily with the second-generation Ultra Wideband (UWB) chip for enhanced Precision Finding. With [Apple Watch Series 9](https://www.apple.com/apple-watch-series-9/), you can stay truly connected to your digital life, and make every move count.

The all-new Apple Watch Series 9 introduces cool new features and improved performance to the world’s bestselling watch

Apple Watch Series 9 Boasts Cutting-Edge Features and Improved Performance

The most advanced Apple Watch yet, the Apple Watch Ultra 2 adds powerful new features and capabilities without compromising the Ultra’s ruggedness and battery life. With the new S9 SiP, Apple’s brightest display ever, and an innovative new double-tap gesture to navigate the device, Apple Watch Ultra 2 is the perfect device to take your outdoor adventures to the next level. An incredible 36-hour battery life and up to 72 hours in Low Power Mode keep you out in the wilderness longer. Advanced features such as the Digital Crown and Taptic Engine make interactions simple and intuitive, and Apple’s watch OS 10 adds redesigned apps, a new Smart Stack, and new cycling experiences. Whether you're trekking off the beaten path or conquering your workouts, the [Apple Watch Ultra 2](https://www.apple.com/apple-watch-ultra-2/) offers performance and capabilities that let you push the limits. 

With the new S9 SiP, Apple’s brightest display ever, and an innovative new double-tap gesture to navigate the device, Apple Watch Ultra 2 is the perfect device to take your outdoor adventures to the next level.

Unleash Your Wild Side: Apple Watch Ultra 2

The all-new 15-inch MacBook Air is here, and Apple has designed it to be the world’s best 15-inch laptop. With its expansive 15.3-inch Liquid Retina display, M2 chip, 8-core CPU, 10-core GPU, 16-core Neural Engine, up to 18 hours of battery life, silent fanless design, and six-speaker sound system, this incredibly thin and portable laptop has a powerful performance and features to suit the needs of everyone from upgraders to first-time Mac customers. With its 500 nits of brightness and support for 1 billion colors, the Liquid Retina display makes the content look remarkably rich and vibrant with razor-sharp text. MagSafe charging, Thunderbolt ports for connecting accessories, and a 3.5mm headphone jack provide versatile connectivity. The 15-inch MacBook Air is available in four cool finishes – midnight, starlight, space gray, and silver. With the thinner and lighter design, incredible performance, and stunning 15-inch display, the MacBook Air 2023 is perfect for working, playing, and creating whatever you can imagine – anytime, anywhere.

The all-new 15-inch MacBook Air is here, and Apple has designed it to be the world’s best 15-inch laptop.

MacBook Air 15-inch Will Elevate Your Work and Play

The [MacBook Pro 14" and 16" models](https://www.apple.com/macbook-pro-14-and-16/) are getting the long-awaited upgrade with M2 Pro and M2 Max chips making them the most powerful and efficient pro laptop ever created by [Apple](/products/brands/apple/). Featuring an unprecedented 22-hour battery life, Wi-Fi 6E, advanced HDMI that supports 8K displays, and up to 96GB of unified memory, this MacBook Pro is a powerhouse for professionals across creative disciplines. Powered by [Apple's M2 Pro and M2 Max chips](https://www.apple.com/newsroom/2023/01/apple-unveils-m2-pro-and-m2-max-next-generation-chips-for-next-level-workflows/), you'll be able to work on effects and color grading up to 6x and 2x faster than the fastest Intel-based MacBook Pro, respectively. You'll also be able to take advantage of up to 20 percent greater performance with the 8 high-performance and 4 high-efficiency cores and a next-generation GPU with up to 19 cores. For media applications, the MacBook Pro with M2 Pro and M2 Max features a powerful media engine with up to twice the ProRes acceleration over the M2 Pro, and up to 400 GB/s of unified memory bandwidth. All of this is paired with a stunning Liquid Retina XDR display and a six-speaker sound system to ensure a truly remarkable experience. With the MacBook Pro with M2 Pro and M2 Max, you’ll be able to do more faster on the most powerful Mac laptop ever made.

Featuring an unprecedented 22-hour battery life, Wi-Fi 6E, advanced HDMI that supports 8K displays, and up to 96GB of unified memory, this MacBook Pro is a powerhouse for professionals across creative disciplines.

The Next-Generation of Pro Performance: The 14- & 16-inch MacBook Pro with M2 Pro & Max

The new iPad Pro with the M2 chip is the ultimate workhorse with a combination of portability, versatility, and unbelievable performance. With its next-level Apple Pencil hover experience, superfast wireless connectivity, and beautiful mobile display, the new iPad Pro is perfect for any professional workflow. The advanced hardware capabilities will take advantage of the iPad OS 16 features like Stage Manager, full external display support, desktop-class apps, and Reference Mode making the iPad Pro even more versatile and powerful. With its M2 chip, the new iPad Pro brings even more breakthrough performance and capabilities, offering incredible performance and the most advanced technologies. It also supports the fastest Wi-Fi connections with support for Wi-Fi 6E, so users who need fast connections can take their demanding workflows with them everywhere. The new iPad Pro is the perfect device for any professional who needs the ultimate combination of power and portability.

With its next-level performances, Apple Pencil hover experience, superfast wireless connectivity, and beautiful mobile display, the new iPad Pro is perfect for any professional workflow.

Apple iPad Pro 2022 Is Supercharged By The M2 Chip

The SanDisk Professional PRO-G40 SSD is the perfect storage solution for demanding workflows. With speeds up to 2700MB/s read and 1900MB/s write via Thunderbolt 3, this supercharged drive will power through even the most strenuous tasks. The PRO-G40 SSD is also durable, with an IP68 dust- and water-resistant rating, 3m drop protection, and 4000lb crush resistance. With capacities of up to 2TB, this versatile drive has plenty of room to store all your important files.

With speeds up to 2700MB/s read and 1900MB/s write via Thunderbolt 3, this supercharged drive will power through even the most strenuous tasks.

SanDisk PRO-G40 Is Ultra-Fast, Ultra-Rugged SSD

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The new iPhone 14 Pro and iPhone 14 Pro Max are the most advanced Pro lineup made by Apple, featuring the Dynamic Island design, Always-on Display, A16 Bionic chip, quad-pixel sensor 48MP Main camera, and Photonic Engine. These groundbreaking advancements make iPhone even more indispensable for everyday tasks, creative projects, and now even emergency situations with features such as Emergency SOS via satellite and Crash Detection. iPhone 14 Pro and iPhone 14 Pro Max feature a beautiful surgical-grade stainless steel and textured matte glass design in four stunning colors. Available in 6.1-inch and 6.7-inch sizes, both models include a new Super Retina XDR display with ProMotion that features the Always-On display for the first time ever on iPhone, enabled by a new 1Hz refresh rate and multiple power-efficient technologies.

The new iPhone 14 Pro and iPhone 14 Pro Max are the most advanced Pro lineup made by Apple, featuring the Dynamic Island design, A16 Bionic chip, quad-pixel sensor 48MP Main camera, and Photonic Engine.

Apple iPhone 14 Pro Boasts Direct Satellite Connection For SOS Messaging

Looking for a pair of headphones that will completely immerse you in your music and seamlessly integrate your other Apple devices? Look no further than the new AirPods Pro 2nd generation. These headphones offer breakthrough audio performance, thanks to the new H2 chip, which provides exceptional sound quality, personalized Spatial Audio, and much improved Active Noise Cancellation. With the AirPods Pro, you'll enjoy touch control for media playback and volume adjustments, longer battery life, and a brand-new charging case with MagSafe. In addition, the AirPods Pro comes with an extra small ear tip to ensure a perfect fit for everyone. So don't miss out on the ultimate listening experience - get your hands on a pair of AirPods Pro today!

These headphones offer breakthrough audio performance, thanks to the new H2 chip, which provides exceptional sound quality, personalized Spatial Audio, and much improved Active Noise Cancellation.

Apple AirPods Pro 2 Brings New Features For Even More Convenience

If you're looking for a reliable, tough and fast external hard drive, then look no further than the Portable SSD T7 Shield from Samsung. This external hard drive is perfect for anyone who needs to transfer massive files quickly, as it has a fast sequential read/write speed of up to 1,050/1,000 MB/s. Additionally, it is built to endure rough and tumble thanks to its IP65 rating for dust and water resistance, as well as a 9.8-foot drop. The T7 Shield is also compatible with PC, Mac, Android devices, gaming consoles and more, making it a versatile option for all your storage needs. Available in 1TB, and 2TB sizes and different colors.

This external hard drive is perfect for anyone who needs to transfer massive files quickly, as it has a fast sequential read/write speed of up to 1,050/1,000 MB/s.