MLS teams to get custom Beats headphones in a multi-year brand deal
Malcolm Owen
AppleInsiderApple's Beats has become the official consumer audio products partner of MLS, with the personal audio company producing exclusive custom Beats headphones for eight teams.
The global agreement, announced on Monday, is a multi-year agreement that will see Beats provide custom versions of Beats headphones created specifically for the teams.
Eight teams have been selected for the custom headphone treatment in 2024, including Atlanta United, Columbus Crew, Inter Miami, LAFC, Nashville SC, NYCFC, St. Louis City SC, and Toronto FC. Others will be added to the roster in the future.
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