ASUS To Drop Graphics Card Prices by 25% from April 1st in the U.S.

ASUS has announced that it will be dropping the prices for almost the entirety of its NVIDIA RTX 30-series graphics card stack. The news comes on the back of finally descending channel prices for the latest GPUs, alongside the U.S. Trade Office decision last week of excluding integrated circuit boards from the added taxes in the China-US Trade War. As an ASUS representative told Tom's Hardware, users should expect an "up to 25%" price reduction to be applied throughout its RTX 30-series stack (from the RTX 3050 through the RTX 3090 Ti). Interestingly, there was no mention of AMD's graphics cards in the announcement.

After more than a year of inflated pricing, there may be a light in the tunnel - although it's becoming increasingly difficult to discern whether it's the RTX 3000-series family behind the veil or NVIDIA's next-gen solutions. No other AMD or NVIDIA board partner made a comparable announcement, but one would expect them to follow ASUS on the downward pricing trend or risk sitting in larger unsold inventories than they're comfortable with. Of course, this remains a problem for ASUS throughout the world, should the company not extend the price-cut to other regions other than the U.S.