Apple's Vision Pro mixed-reality headset could be available by February 2024

When Apple introduced the Vision Pro mixed-reality headset, it had no clear release schedule and only said that the device will be available sometime early next year. According to a new report by Bloomberg’s Mark Gurman, “early next year” means as soon as February. Apple reportedly ramped up production of the headset in China over the past several weeks with the intention of getting the devices ready for consumers by the end of January. The plan is to make the Vision Pro available the month after that. 

In addition to ramping up production, Apple has reportedly sent developers an email, notifying them to test their apps for the headset with the latest tools and to send their software to the company for feedback. Gurman says that’s another sign of the device’s impending release. In his report, Gurman also detailed the steps Apple is taking to launch a completely new product category. The last time the company introduced a brand new product was in 2015 when it started selling the Apple Watch, but the Vision Pro is a different beast that requires meticulous planning for its release.

Since the headset has multiple possible configurations and could be customized to meet each customers’ needs, Apple is apparently sending at least two staffers from each retail store to its headquarters for training in January. There, they’ll be taught how to attach the device’s headband and light seals, as well as how to fit prescription lenses. The Vision Pro will set customers back $3,499 when it goes on sale, but Gurman previously reported that Apple is working on a more affordable (and less powerful) version that will cost between $1,500 and $2,500.

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