The new Apple iPhone 15 Pro and iPhone 15 Pro Max are designed with the latest aerospace-grade titanium, making them lighter and with smaller bezels. These powerful devices feature a 6.1-inch and 6.7-inch Super Retina XDR display with Always-On and ProMotion technologies, respectively, and a new customizable Action button to personalize the user experience. Camera upgrades offer a more advanced 48MP Main Camera with the new 24MP super-high-resolution default, Focus and Depth Control, improved Night mode and Smart HDR, and an all-new 5x Telephoto Camera for iPhone 15 Pro Max users. Powered by A17 Pro–the industry’s first 3-nanometer chip–the iPhone 15 Pro and iPhone 15 Pro Max offer faster performances, a 6-core GPU, and improvements to autocorrect and Personal Voice for iOS 17. The Main Camera allows users to switch between three popular focal lengths—24 mm, 28 mm, and 35 mm—and even choose one as a new default. With its revolutionary titanium design, supercharged USB-C 3 speeds, and next-level gaming experiences, the [Apple iPhone 15 Pro and iPhone 15 Pro Max](https://www.apple.com/iphone-15-pro/) are perfect for professionals ready to take their photography and performance to the next level.

The new Apple iPhone 15 Pro and iPhone 15 Pro Max are designed with the latest aerospace-grade titanium, making them the lightest Pro iPhones ever.

Apple iPhone 15 Pro & Pro Max Boasts a Titanium Design, Action Button, USB-C, A17 Chip and New Cameras

The newest iPhone 15 and iPhone 15 Plus from Apple provide an intuitive color-infused back glass with a stunning, textured matte finish that sets them both apart from all previous devices. Those seeking the ultimate in camera technology should look no further, as the powerful 48MP Main camera offers super-high-resolution photos and a 2x Telephoto option for a total of three optical zoom levels. With advanced portrait capabilities, the Dynamic Island, precision finding for Find My friends, USB-C, and an A16 Bionic processor for proven performance, the iPhone 15 lineup is a huge leap forward in smartphone technology. Offering waterproof protection and an aluminum enclosure with a contoured edge for an even nicer feel in users’ hands, the iPhone 15 Plus also features a Super Retina XDR display and peak HDR brightness of up to 2000 nits for unmatched outdoor viewing. Whether for taking professional-level photos, streaming Apple Fitness+ workouts, or connecting to the road in an emergency, the [iPhone 15 and iPhone 15 Plus](https://www.apple.com/iphone-15/) are the perfect choice.

With advanced portrait capabilities, the Dynamic Island, precision finding for Find My friends, USB-C, and an A16 Bionic processor for proven performance, the iPhone 15 lineup is a huge leap forward in smartphone technology.

Apple iPhone 15 & 15 Plus Boasts New Design, Dynamic Island, USB-C, and More

The all-new Apple Watch Series 9 introduces cool new features and improved performance to the world’s bestselling watch, boasting a new S9 SiP, magical double tap gesture, super bright display, faster on-device Siri, Precision Finding for iPhone, watchOS 10, and more. Unleash the power of the cutting-edge custom Apple silicon in the all-new S9 SiP and its brand-new features, including the double tap gesture that lets you streamline tasks and access health data quickly and privately. Brighten up your day with the 2000 nits maximum brightness of the Apple Watch Series 9 display, perfect for reading text in bright sunlight. Enjoy the convenience of on-device Siri—up to 25% more accurate than Series 8—plus find your misplaced iPhone easily with the second-generation Ultra Wideband (UWB) chip for enhanced Precision Finding. With [Apple Watch Series 9](https://www.apple.com/apple-watch-series-9/), you can stay truly connected to your digital life, and make every move count.

The all-new Apple Watch Series 9 introduces cool new features and improved performance to the world’s bestselling watch

Apple Watch Series 9 Boasts Cutting-Edge Features and Improved Performance

The most advanced Apple Watch yet, the Apple Watch Ultra 2 adds powerful new features and capabilities without compromising the Ultra’s ruggedness and battery life. With the new S9 SiP, Apple’s brightest display ever, and an innovative new double-tap gesture to navigate the device, Apple Watch Ultra 2 is the perfect device to take your outdoor adventures to the next level. An incredible 36-hour battery life and up to 72 hours in Low Power Mode keep you out in the wilderness longer. Advanced features such as the Digital Crown and Taptic Engine make interactions simple and intuitive, and Apple’s watch OS 10 adds redesigned apps, a new Smart Stack, and new cycling experiences. Whether you're trekking off the beaten path or conquering your workouts, the [Apple Watch Ultra 2](https://www.apple.com/apple-watch-ultra-2/) offers performance and capabilities that let you push the limits. 

With the new S9 SiP, Apple’s brightest display ever, and an innovative new double-tap gesture to navigate the device, Apple Watch Ultra 2 is the perfect device to take your outdoor adventures to the next level.

Unleash Your Wild Side: Apple Watch Ultra 2

The all-new 15-inch MacBook Air is here, and Apple has designed it to be the world’s best 15-inch laptop. With its expansive 15.3-inch Liquid Retina display, M2 chip, 8-core CPU, 10-core GPU, 16-core Neural Engine, up to 18 hours of battery life, silent fanless design, and six-speaker sound system, this incredibly thin and portable laptop has a powerful performance and features to suit the needs of everyone from upgraders to first-time Mac customers. With its 500 nits of brightness and support for 1 billion colors, the Liquid Retina display makes the content look remarkably rich and vibrant with razor-sharp text. MagSafe charging, Thunderbolt ports for connecting accessories, and a 3.5mm headphone jack provide versatile connectivity. The 15-inch MacBook Air is available in four cool finishes – midnight, starlight, space gray, and silver. With the thinner and lighter design, incredible performance, and stunning 15-inch display, the MacBook Air 2023 is perfect for working, playing, and creating whatever you can imagine – anytime, anywhere.

The all-new 15-inch MacBook Air is here, and Apple has designed it to be the world’s best 15-inch laptop.

MacBook Air 15-inch Will Elevate Your Work and Play

Experience powerful sound and advanced computational audio with [Apple's HomePod (2nd-generation)](https://www.apple.com/homepod-2nd-generation/). Boasting a beautiful and iconic design with a seamless, acoustically transparent mesh fabric and a back-lit touch surface, HomePod offers a captivating listening experience. This [smart speaker ](/products/categories/smart-speakers/)is equipped with [Apple](/products/brands/apple/) innovations and Siri intelligence, HomePod is available in white and midnight and provides effortless smart home automation. Thanks to a custom-engineered high-excursion woofer, powerful motor, built-in bass-EQ mic, and beamforming array of five tweeters around the base, HomePod easily delivers rich, deep bass and stunning high frequencies. With HomePod, users can control the smart home with their voices and get notified about smoke or carbon monoxide alarms. Furthermore, thanks to its S7 chip combined with software and system-sensing technology, HomePod maximizes the potential of its acoustic system for a groundbreaking listening experience. If you're looking for next-level acoustics in an iconic design, HomePod is the perfect choice.

Boasting a beautiful and iconic design with a seamless, acoustically transparent mesh fabric and the back-lit touch surface, HomePod offers a captivating listening experience.

Apple's 2nd Generation HomePod Boasts Improved Sound And Intelligence 

The new [Mac mini](https://www.apple.com/mac-mini/) supercharged with [M2 and M2 Pro chips](https://www.apple.com/newsroom/2023/01/apple-unveils-m2-pro-and-m2-max-next-generation-chips-for-next-level-workflows/) promises a fast, powerful, and affordable desktop experience. With up to an 8-core CPU with four high-performance and four high-efficiency cores, and a 10-core GPU, the M2 model is perfect for everyday tasks such as multitasking and fast web browsing, as well as more intensive tasks and workflows. The M2 Pro-powered model takes performance even further, featuring up to a 12-core CPU, with eight high-performance cores and four high-efficiency cores, and up to a 19-core GPU with double the amount of memory bandwidth, and supports up to 32GB of memory. Thanks to ProRes acceleration, video editing in Final Cut Pro are more than twice as fast, and tasks like image editing in Adobe Photoshop are up to 50 percent faster. The power of M2 Pro also brings pro-level media acceleration, speeding through codecs and allowing up to five streams of 8K ProRes 422 video at 30 fps, or up to 23 streams of 4K ProRes 422 video at 30 fps. With Mac mini and its advanced M2 and M2 Pro processors, users can expect incredible performance, speed, and productivity to help them reach their full creative potential. Whether you’re looking for a first-time computer, an upgrade, or a PC switch, Mac mini with M2 and M2 Pro is the ultimate desktop solution for power users.

The new Mac mini supercharged with M2 and M2 Pro chips promises a fast, powerful, and affordable desktop experience.

Experience Pro Performance with Apple's All-New M2 & M2 Pro-Powered Mac mini

The [MacBook Pro 14" and 16" models](https://www.apple.com/macbook-pro-14-and-16/) are getting the long-awaited upgrade with M2 Pro and M2 Max chips making them the most powerful and efficient pro laptop ever created by [Apple](/products/brands/apple/). Featuring an unprecedented 22-hour battery life, Wi-Fi 6E, advanced HDMI that supports 8K displays, and up to 96GB of unified memory, this MacBook Pro is a powerhouse for professionals across creative disciplines. Powered by [Apple's M2 Pro and M2 Max chips](https://www.apple.com/newsroom/2023/01/apple-unveils-m2-pro-and-m2-max-next-generation-chips-for-next-level-workflows/), you'll be able to work on effects and color grading up to 6x and 2x faster than the fastest Intel-based MacBook Pro, respectively. You'll also be able to take advantage of up to 20 percent greater performance with the 8 high-performance and 4 high-efficiency cores and a next-generation GPU with up to 19 cores. For media applications, the MacBook Pro with M2 Pro and M2 Max features a powerful media engine with up to twice the ProRes acceleration over the M2 Pro, and up to 400 GB/s of unified memory bandwidth. All of this is paired with a stunning Liquid Retina XDR display and a six-speaker sound system to ensure a truly remarkable experience. With the MacBook Pro with M2 Pro and M2 Max, you’ll be able to do more faster on the most powerful Mac laptop ever made.

Featuring an unprecedented 22-hour battery life, Wi-Fi 6E, advanced HDMI that supports 8K displays, and up to 96GB of unified memory, this MacBook Pro is a powerhouse for professionals across creative disciplines.

The Next-Generation of Pro Performance: The 14- & 16-inch MacBook Pro with M2 Pro & Max

The new iPad Pro with the M2 chip is the ultimate workhorse with a combination of portability, versatility, and unbelievable performance. With its next-level Apple Pencil hover experience, superfast wireless connectivity, and beautiful mobile display, the new iPad Pro is perfect for any professional workflow. The advanced hardware capabilities will take advantage of the iPad OS 16 features like Stage Manager, full external display support, desktop-class apps, and Reference Mode making the iPad Pro even more versatile and powerful. With its M2 chip, the new iPad Pro brings even more breakthrough performance and capabilities, offering incredible performance and the most advanced technologies. It also supports the fastest Wi-Fi connections with support for Wi-Fi 6E, so users who need fast connections can take their demanding workflows with them everywhere. The new iPad Pro is the perfect device for any professional who needs the ultimate combination of power and portability.

With its next-level performances, Apple Pencil hover experience, superfast wireless connectivity, and beautiful mobile display, the new iPad Pro is perfect for any professional workflow.

Apple iPad Pro 2022 Is Supercharged By The M2 Chip

The new iPad (10th gen/2022) from Apple has a large 10.9-inch Liquid Retina display, and is powered by the A14 Bionic chip – meaning that it can handle demanding tasks with ease, while still providing all-day battery life. The updated cameras are ideal for video calling, capturing sharp photos and 4K video, while the USB-C port supports a range of accessories. For even faster connections, choose the Wi-Fi 6 model, or for ultimate portability, go for the cellular 5G model. The new iPad is also compatible with the all-new Magic Keyboard Folio, which offers a great typing experience, a click-anywhere trackpad, and a two-piece design. With iPadOS 16 and support for the Apple Pencil (1st generation), the new iPad is perfect for anyone who wants to be creative and productive.

With a large 10.9-inch Liquid Retina display, powerful A14 Bionic chip, a first-ever landscape front camera, fast wireless connectivity, USB-C, and support for incredible accessories like the new Magic Keyboard Folio, the new iPad delivers more value, more versatility

Apple iPad (2022) Boasts Larger Screen, USB-C, And More

The new iPhone 14 Pro and iPhone 14 Pro Max are the most advanced Pro lineup made by Apple, featuring the Dynamic Island design, Always-on Display, A16 Bionic chip, quad-pixel sensor 48MP Main camera, and Photonic Engine. These groundbreaking advancements make iPhone even more indispensable for everyday tasks, creative projects, and now even emergency situations with features such as Emergency SOS via satellite and Crash Detection. iPhone 14 Pro and iPhone 14 Pro Max feature a beautiful surgical-grade stainless steel and textured matte glass design in four stunning colors. Available in 6.1-inch and 6.7-inch sizes, both models include a new Super Retina XDR display with ProMotion that features the Always-On display for the first time ever on iPhone, enabled by a new 1Hz refresh rate and multiple power-efficient technologies.

The new iPhone 14 Pro and iPhone 14 Pro Max are the most advanced Pro lineup made by Apple, featuring the Dynamic Island design, A16 Bionic chip, quad-pixel sensor 48MP Main camera, and Photonic Engine.

Apple iPhone 14 Pro Boasts Direct Satellite Connection For SOS Messaging

The new Apple Watch Ultra is the perfect device for those who love to explore and adventure. With its 49mm titanium case and flat sapphire front crystal, it is the biggest and brightest Apple Watch yet. The Wayfinder watch face is designed specifically for the larger Apple Watch Ultra display and includes a compass built into the dial, with space for up to eight complications. The new Action button in high-contrast international orange is easily customized for instant access to a variety of features, including Workouts, Compass Waypoints, Backtrack, and more. The Apple Watch Ultra also has the best battery life of any Apple Watch, reaching up to 36 hours during normal use. Additionally, a new low-power setting, ideal for multi-day experiences, can extend battery life to reach up to 60 hours. With its three new bands — Trail Loop, Alpine Loop, and Ocean Band — the Apple Watch Ultra offers a unique and comfortable fit for every adventure.

With its 49mm titanium case and flat sapphire front crystal, it is the biggest and brightest Apple Watch yet.

Apple Watch Ultra Is Built For Endurance, Exploration, and Adventure

Looking for a pair of headphones that will completely immerse you in your music and seamlessly integrate your other Apple devices? Look no further than the new AirPods Pro 2nd generation. These headphones offer breakthrough audio performance, thanks to the new H2 chip, which provides exceptional sound quality, personalized Spatial Audio, and much improved Active Noise Cancellation. With the AirPods Pro, you'll enjoy touch control for media playback and volume adjustments, longer battery life, and a brand-new charging case with MagSafe. In addition, the AirPods Pro comes with an extra small ear tip to ensure a perfect fit for everyone. So don't miss out on the ultimate listening experience - get your hands on a pair of AirPods Pro today!

These headphones offer breakthrough audio performance, thanks to the new H2 chip, which provides exceptional sound quality, personalized Spatial Audio, and much improved Active Noise Cancellation.

Apple AirPods Pro 2 Brings New Features For Even More Convenience

The new MacBook Air is powered by the M2 chip and features a completely redesigned exterior. It is thinner and lighter than its predecessor, and is available in two new finishes: midnight and starlight. The M2 chip offers enhanced performance, up to 18 hours of battery life, and it also features a larger 13.6-inch Liquid Retina display, a 1080p FaceTime HD camera, four-speaker sound system, and MagSafe charging, making it the perfect laptop for anyone on the go.

The all-new MacBook Air powered by the M2 chip is a completely redesigned laptop that is thinner, lighter, and more powerful than ever before. Featuring a large 13.6-inch Liquid Retina display, four-speaker sound system, up to 18 hours of battery life, and MagSafe charging, the MacBook Air is the perfect laptop for anyone on the go.

Apple MacBook Air 2022 with M2 and Completely New Design

Mac Studio is the latest desktop computer from Apple, powered by the new M1 Max and M1 Ultra chips. These chips deliver an unprecedented level of performance, making Mac Studio the first computer to be able to playback 18 streams of ProRes video. The unique thermal design of Mac Studio helps keep it incredibly quiet, even under heavy workloads. With its compact design and an extensive array of connectivity, Mac Studio is the perfect computer for anyone who wants the power and performance of a desktop but doesn't want to sacrifice desk space or portability.


Mac Studio is the latest desktop computer from Apple, powered by the new M1 Max and M1 Ultra chips.

Apple Mac Studio Unlocks A New Level of Performances with M1 Ultra Chip

Apple is an American multinational technology company that specializes in consumer electronics, software and online services headquartered in Cupertino, California, United States.