YouTube Music reaches 50 million premium subscribers, driven by emerging markets and Gen Z

Michael Crider

Android Police


It was definitely worth killing Google Play Music, right? Right?

Google's introduction of the branded YouTube Music service, and its cold-blooded murder shutdown of the older Google Play Music service, hasn't been all that smooth. But apparently it's been profitable. Google's Global Head of Music for YouTube, Lyor Cohen, says that the service now has 50 million subscribers across the various options.

That includes subscribers of standard YouTube Premium ($12 a month, which has ad-free viewing and downloads of standard videos, plus YouTube Music content), YouTube Music Premium ($10 a month, but you don't get ad-free or downloading on non-music content), and those who are currently giving either service a trial.

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