Xiaomi's next flagship phone will come with Leica branding

Rajesh Pandey

Android Police


Xiaomi's next flagship phone will come with Leica branding

Smartphone makers collaborating with renowned camera and lens makers in this day and age and slapping their branding on their latest and greatest phone is nothing new. The results of such partnerships are not exactly groundbreaking, but they help improve the overall camera experience. Huawei was among the first companies to kickstart this trend: it announced a "strategic partnership" with luxury camera maker Leica back in 2016. The deal between the two companies reportedly expired in 2021, with the Huawei P50 series being the final project they worked on together. Leica now has a new partner in Xiaomi, with both companies announcing a "strategic cooperation" today.

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