Sony announces 2023 TV lineup: better late than never

After making the unusual decision to wait until after CES to announce its latest TVs, Sony is finally introducing the 2023 lineup of Bravia XR sets. The new lineup includes a wickedly bright QD-OLED at the top of the pile, but this is otherwise mostly a year of iterative refinement and modest improvements. Several of the TV models have gained more dimming zones and slight brightness improvements compared to the sets from last year that they’ll be replacing.

As always, image processing is being positioned as a major draw for Sony’s TV portfolio. The company is as confident as ever that its Cognitive Processor XR is what makes Sony TVs stand out from the field in the way they handle challenging scenes. New this year is a feature called XR...

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