Meta launches VR subscription service called Quest+

With Apple's Vision Pro threatening to take a chunk out of the virtual reality market, Meta is doing its best to entice users to stay in its own VR ecosystem.

On Monday, the company announced the Meta Quest+, a VR subscription service that costs $7.99 per month. You can also get it for $59.99 per year, and if you sign up through July 31, you get the first month for $1.

Meta Quest+ works as follows: At the start of each month, users get access to two "hand-picked" VR titles. These titles stay in their collection as long as they remain Quest+ subscribers, so the collection grows each month.

For example, Meta is starting with the Pistol Whip FPS game and the Pixel Ripped 1995 retro adventure game. In August, the company will offer Walkabout Mini Golf together with the Mothergunship:Forge shooter.

According to Meta, the subscription gives users a monthly value of "up to $60," as well as the convenience of a curated experience.

Subscripion-based models have become increasingly popular among IT behemoths recently, with some examples including Apple's gaming subscription service Apple Arcade, Twitter's aggressively marketed Twitter Blue, and Meta's own Meta Verified, a subscription service for Facebook and Instagram. Apple's Vision Pro is far pricier than Meta's Quest headsets and it isn't coming until early next year, but Meta probably wants to lock in as many customers as it can before Apple's VR efforts become competitive with its own.