GoPro says it’s going to expand its camera lineup

Mitchell Clark

The Verge

The company is moving beyond the Hero and the Max. | Photo by Becca Farsace / The Verge

GoPro will be expanding its camera lineup in the next year, adding two more models alongside its current Hero and Max cameras. According to Nick Woodman, the company’s founder and CEO who spoke during the company’s earnings presentation on Thursday, GoPro wants to offer more specialized cameras, while still using a lot of the same tech.

GoPro used to have several models in its Hero lineup, from the White, Silver, and Black models of cameras like the Hero 3 and 7, to the rear screen-less Session cameras. Since the Hero 8’s release, though, it’s only released flagship models, opting to sell older flagships in lieu of introducing lower-spec but still current-gen cameras.

GoPro isn’t going back to “good / better / best”

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