Apple is expanding its music streaming options after buying classical service Primephonic. Apple Music aims to release a dedicated classical music app next year, which will combine Primephonic’s user interface with some of Apple's own features.
"As a classical-only startup, we can not reach the majority of global classical listeners, especially those that listen to many other music genres as well," Primephonic wrote in a letter to users on its website. "We therefore concluded that in order to achieve our mission, we need to partner with a leading streaming service that encompasses all music genres and also shares our love for classical music."
Primephonic has closed its doors to new users and it will shut down on September 7th. Subscribers will get a prorated refund and six months of Apple Music access for free. They'll be able to listen to hundreds of thousands of classical albums while Apple builds the forthcoming app. Apple says all of those albums are available in lossless and high-res audio. Hundreds of them have spatial audio support as well.
Apple is promising Apple Music subscribers a "significantly improved classical music experience" following the deal, including Primephonic playlists and exclusive audio content. In the coming months, it plans to harness the capabilities of Primephonic to offer classical music fans improved browsing and search functions. You'll be able to look for works by composer and repertoire, and see "detailed displays of classical music metadata."
“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts,” Oliver Schusser, vice president of Apple Music and Beats, said. “Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.”Continue Reading